2022 CCFW Annual Conference
Westin Verasa Napa
January 24 - 27, 2022
The Catholic Cemetery and Funeral Services of the West’s Annual Conference and Vendor Expo offers a high-quality environment in which those who serve families at Catholic cemeteries, can grow, network and learn. The industry in which we serve is in constant motion and evolving; our cemetery ministry must change to meet these needs. Together let’s meet to explore new ideas, innovative cemetery practices and grow leadership skills. Please check back frequently as this page is updated for the upcoming conference.
Attendee Registration
(Arch)diocese, Cemetery or Funeral Home Members
- Monday Welcome Reception
- Breakfast | Lunch on Tuesday & Wednesday
- Wednesday Closing Reception
- Supplier swag bag
- A copy of “The Right Way of Death”by Eric Layer
- Two days of high quality speakers and networking!
Early Bird Ends December 15 – save $100 per attendee
*Non-member rates are an additional $100 per attendee
Supplier Registration
Cemetery or Funeral Home Providers
- Monday Welcome Reception
- Breakfast | Lunch on Tuesday & Wednesday
- Wednesday Closing Reception
- Opportunity for a 3-5 minute presentation during a designated Supplier time-slot.
- Option to provide swag, brochures or flyers in the attendee swag bags.
- A copy of “The Right Way of Death”by Eric Layer
Early Bird Ends December 15 – save $100 per attendee
*Non-member rates are an additional $100 per attendee
CCFW Annual Conference Schedule
4:30 PM – 6:30 PM | Welcome Reception
Dinner on your own
9:30 AM – 10:45 AM | Keynote Speaker, Eric Layer
10:45 AM – 11:00 AM | Break
11:00 AM – 12:15 PM | Workshop with Eric Layer
12:15 PM – 12:30 PM | Book Signing Option
12:30 PM – 1:30 PM | Lunch
1:30 PM – 2:30PM | Supplier Presentations
2:30 PM – 3:30 PM | What’s Up What’s New
Roundtable Discussion – Lessons Learned and Resources Gained During a Global Pandemic
3:30 PM – 3:45 PM | Break
3:45 PM – 4:15 PM | Members & Suppliers Meeting
6:00 PM | Dinner on your own
9:30 AM – 10:45 AM | Ms. Anna Schiele – Director of HR, Diocese of Sacramento
“Conflict Resolution”
10:45 AM – 11:00 AM | Break
11:00 AM – 12:00 PM | Supplier Presentations
12:00 PM – 1:30 PM | Lunch
1:30 PM – 3:00 PM | Peter Nobes BBA, MATS – Director of Catholic Cemeteries, Archdiocese of Vancouver
“Life without End: Addressing Death Anxiety through the Virtue of Hope and the Ministry of Catholic Cemeteries”
5:00 PM – 5:30 PM | Mass Celebration
5:30 PM | Closing Reception
Travel Day
Meet our Speakers
Eric Layer
Eric Layer is the author of The Right Way of Death: Restoring the American Funeral Business to Its True Calling. Eric has spent his entire life around funeral service. His parents were married in the chapel of the mortuary where they both worked, and his childhood was marked by firsthand experience with the funeral homes and cemetery where his family built their careers. Today, he leads the death care division as partner at McKee Wallwork + Co., an internationally recognized marketing advisory firm that specializes in generating momentum for stalled, stuck, and stale industries and brands. There, he has consulted for a number of globally recognized funeral brands and has played an integral role in their campaigns, products, and research efforts
Peter Nobes, BBA, MATS
Ms. Anna Schiele
Thank You Event Sponsors:
Westin Verasa Napa
Hotel Information
A revitalizing respite amid the breathtaking California wine country, The Westin Verasa Napa blends downtown convenience with upscale comfort. Unwind in rejuvenating hotel accommodations with plush furnishings, 24-hour room service, coffee makers and cable channels. Stay just down the road from Oxbow Public Market and right across the street from the famous Napa Wine Train. Immerse yourself in Napa Valley’s world-class wineries and spend some time exploring the vibrant downtown retail and dining district.
Room rate is valid January 24 – January 28, 2022. Upgrades at a discounted rate also available. Last Day to Book: Wednesday, December 22, 2021
Wine Tour and Lunch
Thursday, January 27 • 9:00 AM – 3:00 PM
CCFW is working to put together an optional tour of the Carmelite House of Prayer, followed by lunch paired with wine tastings and a local Napa Vineyard. Stay tuned for information!
Transportation will pick attendees up from the Westin at 9:00 AM and return us no later than 2:30 PM. Please be sure to plan your return home accordingly.
Add on this fun activity to your registration!